WebConnex Ads
Platforms
Figma
Webflow
Google Search Console
Role
Redesign
Development
Advertising
Deliverables
UI Kit
Webflow Site
Ad Campaign
INTRODUCTION
Veza Rescues Webconnex's Ads - CPA Cut in Half
Webconnex, a leading provider of online registration and ticketing solutions for events, has been a prominent player since its founding in 2008. Their flagship products, TicketSpice and RegFox, empower event organizers with cloud-based platforms for seamless event management, including custom event pages, online ticketing, and robust data analytics.
Despite consistent success and a steady revenue stream from advertising, Webconnex encountered a significant challenge: a stagnant cost per acquisition (CPA). This plateau, exacerbated by fierce competition within the event management software market, saw their CPA rise from $170 to over $250, squeezing profit margins.
Webconnex partnered with Veza Digital to revitalize its advertising strategy. Veza's team implemented a comprehensive approach, optimizing tracking mechanisms and expanding the reach of their campaigns to capture a wider audience. This immediate impact resulted in a surge of signups in January 2022, traditionally a slower month for the company.
Veza Digital Drove Record Signups & Reduced CPA
Building on this initial success, Veza continued to refine the campaign, achieving a remarkable drop in CPA to $120 within just two months. This impressive feat was attributed to meticulous daily optimizations and an unwavering focus on CPA improvement.
Veza's expertise in advanced tracking and targeted advertising proved instrumental in driving these positive outcomes. Identifying and delivering high-quality leads significantly enhanced Webconnex's return on investment.
While this initial success story is a testament to the effectiveness of Veza's strategy, the team remains committed to further optimization. With an ambitious goal of reducing CPA by an additional 50%, Veza continues collaborating with Webconnex to maximize campaign performance and drive sustained growth.
This Webconnex project truly showcases the power of data-driven advertising and the potential for significant improvements in campaign effectiveness through strategic partnerships and continuous optimization.
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OUTCOME & RESULTS
Significantly boosted traffic and conversions- Veza Digital's optimized campaigns attracted a larger audience and effectively converted website visitors into leads and customers.
Achieved a record number of signups in January 2022 - This unprecedented success in a typically slow month demonstrated the immediate impact of Veza Digital's strategies.
Reduced the CPA to $120 within 60 days - Through continuous optimization and a data-driven approach, Veza Digital significantly lowered the cost of acquiring new customers for Webconnex.
Let’s Work Together!
Veza Digital can help you optimize your ad campaigns, reduce costs, and increase ROI, just like we did for Webconnex. Contact Veza Today!
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