WebConnex Ads

Creative Collaboration and Agile Solutions

Picture this: you've been running advertisements for years and they're bringing in a steady stream of profits. But here's the catch: your cost per acquisition has remained stagnant, refusing to budge despite all your efforts. 

Unfortunately, Webconnex learned this the hard way. Despite their years of experience and success, they eventually hit a plateau and saw their profits decline. 

Due to the intense competition from their rivals in the event management software industry, Webconnex was outbid on highly qualified keywords. As a result, their average cost per acquisition (CPA) increased from the previous year's average of $170 to reach the $250’s

In December 2021, Veza Digital took over the Webconnex ads campaign and we made some impressive changes! Our team optimized tracking and spread a wider net for reaching Webconnex’s audience, resulting in a significant boost in traffic and conversions.

But Veza was just getting started,  Webconnex received a record number of signups for January 2022 which is typically a slow month for the company. What's more, they were achieving this with a CPA that they never thought was possible. 

This success story has left the team at Webconnex pumped about their prospects for the future.

With optimized targeting and a narrowed focus, in just 60 days the CPA dropped even further to $120 in February 2022. The daily optimizations and constant focus on improving the CPA were paying off, and the company was well on its way to achieving its target CPA of $110.

Veza's expertise and experience were key factors in the success of this campaign. By utilizing advanced tracking and targeting techniques, they were able to identify the most promising leads and deliver them to Webconnex, resulting in more sales and a better return on investment.