WebConnex Ads
Platforms
Figma
Webflow
Google Search Console
Role
Redesign
Development
Advertising
Deliverables
UI Kit
Webflow Site
Ad Campaign
INTRODUCTION
Let’s start with a little background on Webconnex. Webconnex is a software company that specializes in providing online registration and ticketing solutions for events and organizations.
Founded in 2008, the company has since helped thousands of businesses and non-profits to manage their events and sell tickets online.
One of Webconnex's most popular offerings is TicketSpice, a cloud-based ticketing and event management platform that allows event organizers to easily create custom event pages, sell tickets online, and manage their attendee data.
With features like custom branding, seating charts, and real-time sales reporting, TicketSpice is a powerful tool for anyone looking to streamline their event ticketing process.
In addition to TicketSpice, Webconnex also owns RegFox, a similar platform that offers a range of event management tools and features.
RegFox allows event organizers to create custom event pages, manage attendee data, and sell tickets online, all in one easy-to-use platform.
Together, TicketSpice and RegFox form a formidable suite of tools for event organizers looking to simplify their ticketing and event management processes.
With Webconnex's focus on innovation and customer service, it's no surprise that the company has quickly become a leading provider of online event solutions.
Creative Collaboration and Agile Solutions
Picture this: you've been running advertisements for years and they're bringing in a steady stream of profits. But here's the catch: your cost per acquisition has remained stagnant, refusing to budge despite all your efforts.
Unfortunately, Webconnex learned this the hard way. Despite their years of experience and success, they eventually hit a plateau and saw their profits decline.
Due to the intense competition from their rivals in the event management software industry, Webconnex was outbid on highly qualified keywords. As a result, their average cost per acquisition (CPA) increased from the previous year's average of $170 to reach the $250’s
In December 2021, Veza Digital took over the Webconnex ads campaign and we made some impressive changes! Our team optimized tracking and spread a wider net for reaching Webconnex’s audience, resulting in a significant boost in traffic and conversions.
But Veza was just getting started, Webconnex received a record number of signups for January 2022 which is typically a slow month for the company. What's more, they were achieving this with a CPA that they never thought was possible.
This success story has left the team at Webconnex pumped about their prospects for the future.
With optimized targeting and a narrowed focus, in just 60 days the CPA dropped even further to $120 in February 2022. The daily optimizations and constant focus on improving the CPA were paying off, and the company was well on its way to achieving its target CPA of $110.
Veza's expertise and experience were key factors in the success of this campaign. By utilizing advanced tracking and targeting techniques, they were able to identify the most promising leads and deliver them to Webconnex, resulting in more sales and a better return on investment.
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OUTCOME & RESULTS
It's safe to say that Veza's takeover of the Webconnex ads campaign was a resounding success.
Our team at Veza Digital is still not satisfied and is aiming to drop the CPA by another 50%. Our company is determined to keep up the momentum and continue to improve its ad campaign results. So, stay tuned for even more exciting news from Webconnex and Veza.
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