INTRODUCTION
Let’s start with a bit of background on Chili Piper. Chili Piper is a software company that provides solutions for automating and optimizing workflows.
Chili Piper offers a platform that enables organizations to automate complex and time-consuming manual processes and streamline the development and deployment of applications. By leveraging the latest technologies with innovative approaches, organizations can streamline their revenue processes and boost their overall performance.
We were approached by Alina Vaderberghe, Co-Founder and CEO of Chili Piper, to take on a specific internal challenge that resulted in a stagnant website. To resolve the internal challenge and revitalize the website, our team at Veza looked into several steps that can be taken to provide Alina and the Chili Piper team with a solution.
From Stagnation to Success - Transforming the Chili Piper Website
First, It was important for our team at Veza to identify the root cause of the problem by conducting a thorough analysis of the website's performance, user experience, and technical issues.
A thorough analysis helps our team to identify areas for improvement. It provides valuable insights into how the website can be optimized to meet users' needs better and improve conversions.
Second, after establishing clear goals and objectives for the website, we aligned them with the overall business strategy, including implementing design, content, and functionality changes, using user research and feedback to inform these decisions.
Finally, we would continuously monitor and measure the website's performance and user engagement to ensure it achieves the desired outcomes effectively.
We presented our detailed solution: migrating the Chili Piper website from WordPress to Webflow.
This allowed the Chili Piper team to utilize the Content Management System (CMS) to its full capacity. It provides built-in tools and features for website optimization, such as responsive design, SEO optimization, and analytics tracking.
This migration allows for continuous website improvement without requiring specialized technical expertise. This made implementation processes such as adding new pages and making quick changes for CRO optimizations seamless.
Our team migrated a blog from the platform UberFlip to Webflow. This involved creating separate collections for different resource categories and applying a unique design to each.
The migration included over 1000 resources in over 6 categories and used a custom script connecting the two systems through the Chili Piper server.
We enhanced the Resources Hub by adding Algolia's search capabilities. This integration has combined all collections within the CMS into a unified search bar, providing a seamless and efficient experience for users to locate resources.
The successful migration of the Chili Piper website from WordPress to Webflow has proven to be a significant milestone for the company. This collaboration demonstrates the power of strategic website development in achieving key business objectives, from improved user engagement and streamlined workflows to enhanced brand visibility and overall business growth.
OUTCOME & RESULTS
Website Migration - Successfully migrated the Chili Piper website from WordPress to Webflow.
Resource Migration - Migrated over 1000 resources from UberFlip to Webflow, organizing them into 6 categories with unique designs.
Enhanced Search Functionality - Integrated Algolia search capabilities to provide users with a seamless and efficient search experience across all resource collections.
Improved Content Management - The Chili Piper team has a more user-friendly and efficient CMS for ongoing website updates and optimizations.
Enhanced User Experience - Streamlined website navigation and improved overall user experience.
Increased Efficiency - Streamlined internal workflows for website management and content updates.
Improved SEO - Implemented SEO optimizations to improve website visibility in search results.
Let’s Work Together!
Want to unlock similar growth for your business? Contact Veza Digital today and discover how our expert team can help you optimize your website, enhance user experience, and drive impactful business results.
"They went out of their way to help us meet our needs and deadlines."
-Alina Vandenberghe, Co-founder & Co-CEO of Chili Piper