Coherent
Platforms
Webflow
Figma
Octopus
Role
Development
Rebradning
SEO Research
Deliverables
Webflow Site
Modern CMS
SEO Strategy
INTRODUCTION
Building a User-Centric Website Can Drive Business Growth For Coherent
Coherent, a global SaaS enterprise, is revolutionizing how businesses and IT collaborate on software development. They empower companies to initiate change from within by uniting diverse teams around a shared understanding of software projects, including developers and non-developers.
Coherent simplifies complex processes, enabling end-users to participate actively in development and mitigating risks through enhanced control.
Andrew Hoerner, Coherent's Chief Marketing Officer, recognized the need for a website that effectively communicated this transformative approach. He envisioned a digital platform that would showcase Coherent's unique value proposition and serve as a valuable resource for potential customers and partners.
Veza Digital was tasked with bringing this vision to life. Our approach focused on creating a user-centric website that seamlessly guides visitors through Coherent's story, highlighting the benefits of their innovative solutions. To achieve this, we prioritized:
We meticulously structured the website's content to tell a compelling story about Coherent's mission, its impact on businesses, and the value it delivers to customers.
The Veza team designed an intuitive and visually appealing website that is easy to navigate and explore, ensuring a positive user experience for all visitors.
Recognizing the dynamic nature of Coherent's business, Webflow CMS was the obvious foundation for the website. Webflow's user-friendly interface and powerful features enable the Coherent team to manage and update website content easily, ensuring the platform remains current and engaging.
This project demanded a collaborative and agile approach. The Veza Digital team worked closely with Coherent to understand their needs and translate them into a successful digital strategy.
The Veza team used a data-driven approach, conducting thorough research to identify key audience segments and their online behaviors. This informed our design and content decisions, ensuring the website effectively resonates with target audiences.
A Marketing Website & Beyond
The result is a website showcasing Coherent's innovative solutions, which positions the company as a thought leader in software development. By providing valuable insights and resources to potential customers, the website is now a branded, powerful tool for generating leads and driving continued business growth.
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OUTCOME & RESULTS
Improved Brand Storytelling - The new website effectively communicates Coherent's unique value proposition and how its solutions help businesses transform software development collaboration.
Enhanced User Experience: The website is user-friendly and easy to navigate, providing a positive experience for all visitors.
Increased Engagement - The website is designed to engage visitors and guide them through Coherent's story, ultimately driving more profound interest and consideration.
Improved Lead Generation - By providing valuable content and resources, the website is a helpful tool for generating leads and driving business growth.
Enhanced Brand Visibility - The new website positions Coherent as a thought leader in software development, increasing its visibility and credibility within the industry.
Improved Content Management - Webflow CMS empowers the Coherent team to easily manage and update website content, ensuring the platform remains current and relevant.
Let’s Collaborate!
Want to take your website and brand to the next level? Our expert team can help your business achieve similar results with a custom-designed website that drives engagement and delivers exceptional results. Contact Veza Today!
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