Coherent
Platforms
Webflow
Figma
Octopus
Role
Development
Rebradning
SEO Research
Deliverables
Webflow Site
Modern CMS
SEO Strategy
INTRODUCTION
Let’s start with a little background of Coherent. Coherent is a global SaaS enterprise that is revolutionizing the way business and IT groups collaborate on software development. By initiating change from the bottom up, Coherent helps companies achieve a transformational shift.
Their approach unites individuals with diverse backgrounds, including developers and non-developers, to reshape the way business and IT teams function. They convert complex spreadsheets into user-friendly APIs, empower end-users to act as developers, and help mitigate risk by introducing new levels of control.
Andrew Hoerner, the Chief Marketing Officer at Coherent, approached Veza Digital with a unique vision in mind. He wanted to transform the company's existing website into a highly efficient and engaging platform for marketing.
After was to create a website that effectively told the company's story through a well-mapped and organized flow of information. With this objective in mind, Andrew sought the help of Veza Digital to bring his vision to life.
Creative Collaboration and Agile Solutions
By leveraging the latest technological innovations and marketing best practices, we decided to create a website that would captivate and engage visitors, ultimately driving growth for the business.
This has been a time-sensitive project, the Veza Digital team had several key considerations when selecting a CMS for a recent project. One of the most important factors was the ability to add content quickly and easily.
As the project progressed and new verticals, geographies, and messaging emerged, the team needed to keep pace and make updates to the website promptly.
After evaluating several different options, our team ultimately decided to use Webflow CMS, due to its user-friendly interface and powerful features that enabled them to manage content effectively.
With Webflow, the Veza Digital team was confident that they could stay ahead of the curve and continue to deliver a high-quality website that met the evolving needs of this project.
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OUTCOME & RESULTS
The B2B SaaS industry is constantly facing a range of challenges to drive its businesses forward.
One of the biggest challenges that many companies in this industry encounter are the lack of well-defined visitor and buyer journeys or paths through their websites. This can create a range of problems, including a lack of engagement and conversion for their businesses.
The absence of clear visitor and buyer journeys can often lead to confusion and a fragmented customer experience, as visitors struggle to find what they are looking for and navigate through the website.
This can ultimately result in a decrease in conversions and overall business success.
To address this challenge, companies in the B2B SaaS industry must focus on developing a clear and effective strategy for mapping out visitor and buyer journeys.
This requires a deep understanding of the customer journey, including the different stages and touchpoints that customers go through as they interact with a website.
With this information, companies can then optimize their websites to create a seamless and engaging experience that drives conversions and ultimately, business success.
The Coherent team recognized this issue and that is why they have partnered with Veza Digital to work on developing a solution to effectively map out and optimize these visitor and buyer journeys.
Working together to achieve the ultimate goal of improving the overall customer experience and driving business success. Veza Digital is currently working to make this dream a reality.
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