Dubai Taxi Company
Platforms
Figma
Webflow
Octopus
Role
Strategy
UI Kit Design
Webflow Development
Deliverables
Advanced Animations
Modern CMS
Multilingual website
.jpg)
INTRODUCTION
Dubai Taxi Company (DTC) is a cornerstone of Dubai's transportation network. DTC offers a wide range of options, from standard taxis and airport services to women-driven vehicles and disability-accessible options. They prioritize customer satisfaction and safety with well-trained drivers, maintained vehicles, and a user-friendly mobile app alongside traditional street hailing.
DTC is more than just a taxi service; it symbolizes Dubai's commitment to blending traditional services with cutting-edge technology to ensure that residents and visitors can access efficient and comfortable transportation solutions in this ever-evolving city.
Recognizing the need for a website mirrored their innovative spirit, DTC partnered with Veza Digitals' 11 Digital team (a sister agency). The goal was to create a comprehensive marketing website for investors, users, and media outlets before their IPO.
DTC's Digital Transformation Journey
The website underwent a complete makeover. Dense text transformed into clear, concise information with engaging subheadings. User trust is fostered through prominent testimonials and ratings. Striking visuals and interactive features like sliders and videos promote user engagement. Accessibility features enhance usability for a wider audience.
A key achievement was leveraging Webflow's localization feature to create a seamless language switch between English and Arabic, surpassing standard limitations. This ensured SEO integrity and a smooth user experience. The website was also optimized for seamless use across devices.
Our content strategy transcends mere attention-grabbing; it's about achieving measurable success. Keyword optimization and high-quality content creation enhance our search engine presence. We combined SEO-driven blogging with detailed KPI monitoring to gauge effectiveness.
The design is visually appealing and shaped by customer feedback and behavioral data. Our focus is on creating an intuitive, refreshing interface. Utilizing analytics, we are dedicated to continual website improvement, introducing features and content that align with our audience's interests.
11 Digital completed the project within three weeks. An epic overhaul done in record time was an outstanding achievement.
.png)
OUTCOME & RESULTS
The revamped DTC website represents a milestone in digital innovation and collaboration.
It played a crucial role in their successful IPO, raising AED 1.2 billion (US$315 million) by offloading 25% of their capital. This overwhelming investor response, exceeding initial offerings by 130 times, highlights confidence in Dubai's future.
This platform prioritizes user-friendliness, security, and aesthetics. Engineered for peak performance, it delivers a smooth user experience with rapid loading times.
Regular security audits and updates guarantee a secure environment. Data-driven decisions based on real-world user interactions ensure the website continually evolves to meet customer needs.
11 Digital is proud to have partnered with DTC on this achievement, creating a website that reflects their commitment to innovation and positions them as the leading taxi company in Dubai.
This success story proves how impactful digital marketing and investor relations are and how the strategies used by our teams can propel significant organizational growth and alter the dynamics of financial markets.
Key Results
IPO Success - The revamped website played a crucial role in DTC's successful IPO, raising AED 1.2 billion (US$315 million) by offloading 25% of its capital.
Rapid Delivery - The project was completed in three weeks, demonstrating exceptional efficiency.
User-Centric Design - The website focuses on user experience with clear, concise information, engaging visuals, and accessibility features. 1
Data-Driven Approach - Data analytics improves the website and continuously aligns it with user preferences.
Strong Online Presence - SEO-optimized content and keyword strategies enhance the website's visibility in search engines.
Ready to Reach Your Goals? Veza Digital's expert team can help you achieve your strategic objectives, from IPOs to investor funding. Contact Veza Digital today to learn more!
.jpg)
