GoodShip

Breaking Down The Old Site To Build A Better Future

Before even thinking of any solutions, a thorough assessment of GoodShip's existing website was crucial. This analysis revealed several key limitations hindering the company's online growth.

Firstly, the website relied heavily on a single landing page, severely restricting user understanding of GoodShip's comprehensive logistics platform. This limited scope also constrained analytical capabilities, with HubSpot tracking being the sole option.

Secondly, the website's foundation in custom JavaScript code presented significant challenges for the GoodShip team. This reliance on custom code made it incredibly difficult, if possible, for the internal team to independently edit or update website content.

Furthermore, the previous platform incorporated complex animations within the Hero and Footer sections. These animations posed a significant hurdle during the migration process, as access to the original code was unavailable.

Finally, the platform lacked a dedicated space for valuable resources such as blogs and webinars. This absence of a resource section severely limited GoodShip's ability to leverage SEO strategies and grow its online presence.

These identified challenges provided a clear roadmap for Veza Digital, guiding their efforts to create a more effective and user-friendly website for GoodShip.

To address the challenges identified within GoodShip's previous platform, Veza Digital developed a comprehensive plan and strategy. Our solution encompassed the following key elements:

We migrated GoodShip's website to Webflow, enabling the creation of a more complex and dynamic website to support their ambitious growth goals. This addressed the limitations of the single-page website by providing a clear and well-structured website with in-depth explanations of the GoodShip platform.

Our team implemented Webflow's intuitive CMS, significantly enhancing GoodShip's content management capabilities. This user-friendly system streamlined content editing and updating processes, empowering the GoodShip team to maintain and update their website easily.

Recognizing the challenges associated with migrating existing animations due to limited code access, we took this opportunity to create new, more efficient static Lottie animations. These visually appealing animations significantly enhanced the overall user experience (UX/UI) and left a lasting impression on website visitors.

Our SEO experts introduced a dedicated section for valuable resources such as blogs and webinars. This strategic move opened up new avenues for SEO growth, enabling GoodShip to establish itself as a thought leader within the logistics industry and attract a larger audience.

This revised version maintains a concise and informative style while effectively utilizing bullet points to enhance readability and clarity.

"I'm proud of the results we achieved, giving Goodship.io a dynamic site that meets their needs and positions them for future growth. This project showcases our team's resilience and innovative problem-solving. I'm excited to continue our partnership and help Goodship thrive online." - Michael Ivy, Account Manager, Veza Digital.