- Modern Design
- Advanced Animations
- SEO Strategy
Making Concordium’s Website the Gateway to Their Blockchain Ecosystem.
1. The Challenge and Initial Hurdles
GoodShip offers a comprehensive logistics platform for performance analysis and corrective action, prioritizing building a professional website to support its future growth.
After reaching out to Veza Digital and having our team assess their site, we revealed critical limitations in their existing online presence.
The original site relied on a single landing page, severely restricting user understanding of the complex platform and limiting analytics solely to basic HubSpot tracking.
Furthermore, the website's foundation in custom JavaScript code made content editing nearly impossible for the internal team.
The site also presented migration hurdles due to complex animations whose source code was unavailable, and its complete lack of a resource section meant it had zero SEO potential, severely limiting the company's ability to grow its audience.
2. The Webflow SEO Solution
To address the identified challenges, Veza Digital developed a comprehensive, strategic plan centered on migration and enhanced functionality.
The core solution involved a platform and structure overhaul by migrating the website to Webflow, which immediately solved the single-page limitation by allowing for a clear, multi-page format.
The Veza team implemented Webflow's intuitive Content Management System (CMS), which significantly streamlined content editing and updating processes.
For visual and SEO enhancement, the team created new, efficient static Lottie animations to boost the overall user experience, and they introduced a dedicated resource section (for blogs and webinars) to open new avenues for SEO growth and thought leadership within the logistics industry.
3. Project Success and Future Impact
The GoodShip project successfully met the criteria for creating a modern, visually appealing, and functional website for both the internal team and its users.
The new design, enriched with captivating Lottie animations, a clear structure, and an information hierarchy, established a new standard for innovation for GoodShip.
By introducing a resource page, the company opened up numerous opportunities for SEO growth and positioned itself as an essential part of the industry.
"I'm proud of the results we achieved, giving Goodship.io a dynamic site that meets their needs and positions them for future growth. This project showcases our team's resilience and innovative problem-solving. I'm excited to continue our partnership and help Goodship thrive online." - Jamal Haymour
4. Key Takeaways
The successful transformation provided GoodShip with a scalable digital presence, yielding the following key results:
- Enhanced User Experience: The website migration from a single landing page to a well-structured, multi-page format on Webflow improved user understanding of GoodShip's platform.
- Streamlined Content Management: Implementation of Webflow's user-friendly CMS empowered the GoodShip team to edit and update website content easily.
- Improved Visual Appeal: The introduction of captivating Lottie animations enhanced the overall user experience (UX/UI) and created a lasting impression.
- SEO Growth Potential: Creating a dedicated resource section for valuable content like blogs and webinars opened new avenues for SEO growth and industry thought leadership.
Let’s Work Together! Veza Digital specializes in creating high-impact and performance marketing websites that drive results. Contact us today and discover how we can transform your online presence and unlock your full growth potential.
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"The Veza team were exceptional partners through the entire design and development process. Highly responsive, timely, and communicative they excelled at translating our feedback into a website our team and customers love."
Paige LaNasa, Head of Marketing, Goodship