Slash
Platforms
Octopus
Figma
Webflow
Role
UI Kit Design
Webflow Development
SEO Strategy
Deliverables
Advanced Animations
Modern Design
Custom Code
INTRODUCTION
Let’s start with a bit of background on Slash, Slash is a centralized platform that focuses on providing a neo-banking solution tailored to the needs of individuals in the hustle economy.
This niche market caters to individuals who engage in freelance work, gig economy jobs, or other non-traditional employment arrangements.
The Slash platform distinguishes itself through its appealing design and informative content, aiming to attract and convert users who are interested in its unique financial services and features.
By combining an enticing user experience with valuable information, Slash strives to captivate its target audience and encourage them to engage with its offerings.
Slash CEO Victor and his team approached Veza Digital to enhance their existing website, creating a premium design that attracted and converted users effectively.
The main challenge for Veza Digital was to rapidly develop a new Slash website that not only captivated users but also generated a high volume of conversions.
The objective was to create a sleek and professional design aligned with the Slash style guide, incorporating the latest design trends.
The project aimed to improve the website's visibility, organic traffic, user engagement, and conversions through SEO optimization.
Enhancing Slash Digital Presence
The Veza team conducted in-depth research on Slash, analyzing competitors, keywords, and URLs to develop a comprehensive understanding.
This research formed the basis for a meticulously planned sitemap, including pages, sections, CTAs, titles, meta descriptions, and keywords.
Our dedicated team consisting of professionals in design, motion graphics, development, SEO, and copywriting was assembled to align with the client's goals.
Our team employed unique layouts optimized for maximum conversions, incorporating modern gradients in line with enhanced branding to give the website a premium feel.
All visual assets on the site were designed, with a significant portion transformed into motion graphics.
Specifically, over 55 motion graphics were implemented on the home page alone, providing a visually engaging and unique user experience.
Our development team faced challenges in implementing advanced effects and animations proposed by the design team, pushing the limits of Webflow's CMS.
The team worked diligently to find innovative solutions to deliver a visually captivating user experience.
The motion graphics and animations provided an exclusive and superior user experience, setting Slash far apart from any competitors.
Veza's SEO specialist conducted page-per-page keyword research and optimized website content to improve search engine rankings.
Our brilliant copywriter created SEO-optimized copy to attract organic traffic and drive targeted visitors to the website.
Through collective effort, Veza Digital successfully launched the revamped Slash website in just six weeks.
The new website showcased a premium, professional design aligned with modern industry trends.
The implementation of SEO strategies significantly improved website visibility, organic traffic, user engagement, and conversions.
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OUTCOME & RESULTS
The collaboration between Veza Digital and Slash resulted in a highly successful website revamp, exceeding the client's ambitious goals.
Veza Digital's expertise in design, development, motion graphics, SEO, and copywriting was pivotal in the project's success.
As Slash continues to expand in the competitive neo-bank market, Veza Digital remains a reliable partner, offering continuous support.
The remarkable results achieved in this project demonstrate Veza Digital's commitment to delivering exceptional outcomes for its clients.
55+
Motion Graphics on the homepage.
6-Week
Transformation with Premium Design
SEO Boost
Imporvements in traffic, engagement & conversions.
"Working on the Slash project was an exciting and rewarding experience. As the Account Manager, I had the pleasure of overseeing all communication and ensuring every task was completed smoothly. This project was a perfect blend of creativity and technical expertise, setting Slash apart in the competitive neo-banking market. It was a true team effort, and the results speak for themselves."
Michael Ivy - Account Manager at Veza Digital
