INTRODUCTION
Adonis, a leading provider of revenue cycle management (RCM) solutions for healthcare organizations, sought to transform their website into a marketing powerhouse. Their goals were ambitious, attracting Series A funding, recruiting top talent, and solidifying their brand position within the competitive healthcare industry.
SEO - The Catalyst for Adonis' Transformation
Veza Digital partnered with Adonis to develop a comprehensive website strategy focused on Search Engine Optimization (SEO). We understood that a strong organic presence would attract the right audience and propel Adonis toward its objectives.
Veza Digital planned a comprehensive strategy focused on technical SEO optimization, content creation, and strategic link building to elevate Adonis' digital presence.
A meticulous website audit was conducted to identify areas for improvement and prioritize SEO best practices. This audit was the foundation for a user-friendly sitemap that prioritized key sections, including the Adonis platform, solutions, use cases, company information, and client success stories.
A dedicated resource center was created to establish Adonis as an industry authority. This center houses valuable content, such as blogs, news articles, and upcoming events. This content showcases Adonis' expertise and provides useful insights to their target audience.
In collaboration with the Adonis team, Veza Digital identified 20 key topics with high traffic potential. For each topic, in-depth content outlines were developed to guide the content creation process. This collaborative approach ensured the content aligned with Adonis' brand voice and messaging.
Technical SEO best practices were implemented to optimize the website's search engine results performance. This included optimizing key website elements such as title tags, meta descriptions, and headings. A solid link-building strategy was also executed to increase the website's domain authority and improve its overall search engine ranking.
By combining these strategic approaches, Veza Digital empowered Adonis to significantly boost organic traffic, enhance brand visibility, and ultimately drive business growth.
OUTCOME & RESULTS
Exponential Traffic Growth - A staggering increase in non-branded organic traffic from 0 to over 700 monthly visitors within a year.
Dominant Keyword Rankings - Over 130 keywords secured the top 3 positions, with an additional 690+ ranking in the coveted 4-10 spots.
Industry Leadership - Adonis claimed top positions for high-impact keywords like "denial codes," "collection rate," and "revenue cycle optimization."
Brand Elevation - The revamped website solidified Adonis' reputation as a thought leader and trusted RCM partner.
Business Success - The SEO-driven transformation directly contributed to securing Series A funding, attracting top talent, and expanding Adonis' global reach.
- From 0 to over 700 non-branded traffic a month in 12 months
- Constant MoM growth, with a serious growth tendency
- Keywords growth:
- 130+ Keywords With Top 3 Rankings
- 690+ Keywords With 4-10 Rankings
The Adonis case study showcases the transformative power of SEO. By combining strategic website planning, compelling content, and a link-building approach, Veza Digital propelled Adonis to industry leadership.
Let’s Work Together
Are you ready to unlock your website's potential? Contact Veza Digital today for an SEO-driven transformation.
“We've poured our everything into ensuring that the service and expertise we deliver match the high standards the Adonis team deserves. And let me tell you, it's been a fantastic ride. I'm genuinely excited about our future together. We're committed to continuing our partnership and driving Adonis's online growth through multiple strategic areas.”
Michael Ivy, Account Manager, Veza Digital