Kizen
Platforms
Webflow
Figma
Adobe XD
Role
Branding
UI Kit Design
Development
Deliverables
UI Kit
Modern UI Kit
SEO Strategy
INTRODUCTION
Kizen, an innovative software solutions organization, enables users to create custom applications tailored to their specific needs. Its comprehensive platform lets users automate tasks, generate insightful reports from data, and seamlessly integrate with other software systems.
Kizen faced the challenge of wanting to revamp its brand and website to reflect its cutting-edge AI focus and provide a user-friendly platform for building custom applications.
The company wanted to modernize its logo and brand identity to symbolize continuous improvement, known as "kaizen" in Japanese, and to align with its shift towards AI.
Essentially, Kizen wanted to design a modern and intuitive SaaS website that effectively showcases its new platform. To drive conversions and lead generation, the website needed to be optimized for these purposes.
Design For Impact
Enhancing the website's SEO was crucial to improving its organic reach and visibility in search engine results. To achieve these goals, Veza Digital partnered with Kizen to implement several key solutions.
A new logo featuring a "whirl" or "tornado" design was created, symbolizing continuous improvement and aligning with contemporary AI app trends. A flowing and modern logotype was developed to reinforce the brand's forward movement.
A fresh and uplifting color palette was chosen to evoke a sense of modernity. The website's sitemap and information architecture were refined to ensure easy navigation and access to all sections.
A clean and minimalist user interface (UI) was designed, focusing on clear copy and showcasing the redesigned app. Finally, the website was optimized for conversions and search engine optimization (SEO) to enhance its effectiveness.
The redesigned logo and website likely achieved the desired outcomes of modernizing Kizen's image and effectively promoting its AI capabilities. The user-friendly website, optimized for conversions and SEO, generates new leads and contributes to Kizen's overall growth.
“Partnering with Veza Digital to revamp our brand and website was a game-changer for Kizen. They truly understood our vision and brought it to life in a way that exceeded our expectations. From crafting a sleek, modern design to refining the flow of our site, their attention to detail and creative expertise transformed our digital presence”
-Izanna Levintova - Marketing Manager
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OUTCOME & RESULTS
The successful completion of this project paves the way for continued collaboration between Kizen and Veza Digital. Veza Digital's expertise in branding, website design, and conversion optimization can provide valuable support to Kizen as it further expands into the AI space.
The modernized brand identity and user-friendly website position Kizen for future success. The modern and memorable logo strengthens brand recognition, attracting new customers.
The website effectively showcases the power of the Kizen platform, enhancing its appeal and contributing to Kizen's growth and success.
“The new website not only looks amazing but also delivers a user experience that captures the spirit of Kizen. Their team's dedication and skill helped elevate our brand to the next level and I’m excited to continue our work with them.”
-Izanna Levintova - Marketing Director
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