Grata

How Veza took Grata from Zero to Over 1.3M Impressions to Drive Growth

Grata is a platform streamlining finding and researching companies for acquisitions, deal sourcing, and market intelligence. Their comprehensive solution empowers businesses to discover valuable opportunities and gain a competitive edge.

Grata, recognizing the need to strengthen their online presence, partnered with Veza Digital to achieve its ambitious goals. They wanted to significantly increase organic traffic and optimize conversions while maximizing their return on investment for SEO and CRO efforts. 

By collaborating with Veza Digital, Grata planned to optimize user experience across their website meticulously. This would attract more visitors and encourage deeper engagement with their content. Through a holistic approach that aligned SEO and CRO strategies, Grata sought to streamline the entire digital customer journey, from initial search to final conversion.

Veza Digital conducted a comprehensive analysis of Grata's website to kickstart the process, delving into its performance, user experience, and functionality. This data-driven approach pinpointed improvement areas and provided valuable conversion optimization insights.

A cost-effective strategy was devised to deliver measurable results month over month. The plan involved a thorough SEO audit to identify and address technical roadblocks hindering Grata's search engine ranking. Keyword research was conducted to create content that enhanced the website's visibility to search engines. 

To optimize the user journey, the Veza team implemented A/B testing to analyze user behavior and optimize web pages for maximum conversions. The team increased page views and website interactions by crafting a seamless and intuitive user experience, driving more organic traffic and engagement.

An aggressive PR backlink strategy was implemented to climb the SERPs, along with ongoing on-site improvements. This combined approach propelled Grata up the Search Engine Results Pages (SERPs). 

Our team utilized pillar pages, targeted content pages for organic traffic, and landing pages optimized for specific PPC campaigns like Google Ads and social ads to enhance traffic acquisition further.