- SEO/ CRO Strategy
- Website Optimization
Making Concordium’s Website the Gateway to Their Blockchain Ecosystem.
1. The Challenge and Strategic Planning
Grata, a platform that streamlines company research for acquisitions, deal sourcing, and market intelligence, recognized the critical need to strengthen its online presence to gain a competitive edge.
Grata partnered with Veza Digital to achieve ambitious goals: significantly increase organic traffic and optimize conversions while maximizing their return on investment (ROI) for SEO and CRO efforts.
The Veza team began the process with a comprehensive analysis of Grata's website, delving into its performance, user experience, and functionality.
This data-driven approach pinpointed areas that needed improvement and provided valuable conversion optimization insights. The goal was to align SEO and CRO to streamline the entire digital customer journey, from initial search to final conversion.
2. Strategic SEO and CRO
A cost-effective, multi-layered strategy was developed to deliver measurable results month-over-month, focusing on driving traffic and maximizing conversion pathways.
The SEO strategy for visibility included a thorough audit to address technical roadblocks and extensive keyword research to create high-visibility content.
Furthermore, an aggressive PR backlink strategy and ongoing on-site improvements were implemented to propel Grata up the Search Engine Results Pages (SERPs), while pillar and landing pages were optimized for both organic and targeted PPC traffic.
Complementing this, the CRO strategy for engagement involved implementing A/B testing to analyze user behavior and optimize web pages for maximum conversions, ultimately crafting a seamless and intuitive user experience that increased page views and drove deeper organic engagement.
3. Project Success and Collaborative Growth
Veza Digital successfully helped boost Grata’s online presence and optimized the user experience by strategically aligning SEO and CRO efforts, resulting in significant organic traffic and conversion growth within just six months.
The collaborative approach demonstrates the power of a comprehensive digital marketing strategy in achieving tangible business goals.
"We turbocharged Grata's organic search visibility and user engagement. The results? A stunning increase in user registrations and page views, keeping Grata ahead of the curve." —Jamal Haymour, Growth Partner, Veza Digital
This collaborative effort, focusing on technical SEO, content marketing, and user journey optimization, allowed Grata to streamline its digital customer journey, keeping the business ahead of the curve in a competitive market.
4. Key Results
Our collaborative efforts yielded impressive results within just six months, cementing Grata's position ahead of the competition:
- 23% Increase in User Registrations & Page Views: This significant growth reflects enhanced user engagement.
- Impressions on Google: 50% increase in impressions (Q3 to Q4).
- Increased Health Score: Improved from 14 to 100, reflecting significant technical SEO improvement.
- Average On-site CRO Optimization: Experienced a 70% increase in conversions in Q4 due to continuous page testing and optimization.
Ready to Take Your Website to New Heights? Partner with Veza Digital and start your transformative digital journey today. We'll guide you through every step, from the initial concept to the final realization. Contact Veza Today!
"As the Growth Partner for Veza Digital on the Grata project, I'm incredibly proud and honored to have been part of this powerhouse partnership. Grata approached us, seeking to elevate their visibility and online presence. Our team conducted a deep dive into their site, crafted a strategic plan, and executed top-notch SEO and CRO tactics to supercharge their conversions. We turbocharged Grata's organic search visibility and user engagement. The results? A stunning increase in user registrations and page views, keeping Grata ahead of the curve.”
Jamal Haymour, Growth Partner, Veza Digital