What is Webflow? - The Future of Website Building

Ditch the tired code and embrace the future of web design and development with Webflow. Webflow's visual development platform lets you create modern, cutting-edge websites without the limitations of traditional coding.

Webflow is a powerful, yet easy-to-use website builder that lets you create stunning, modern websites without the hassle of coding.

Webflow's visual editor allows for complete control over every element of your website, from layout and design to animations and interactions. With its built-in components and integrations, and adds complex features like e-commerce, contact forms, and even custom code, all without writing a single line of code.

Let’s jump right into this!

What Makes Webflow Different?

Webflow is more than just a website builder, Webflow is a popular cloud-based website builder that allows designers and developers to create custom, responsive websites without writing extensive code. It's a visual platform where a person can drag and drop elements, adjust styles, and build intricate layouts.  As you continue to read this article you get a feel for what is Webflow and how a Webflow site can help your B2B growth.

Webflow CMS

A business’s website shouldn't be a static snapshot; it should be a living, breathing platform that adapts to any industry's needs. That's where Webflow's CMS comes in. It is a user-friendly system that's easy to manage, update, and modify your website's content. With Webflow CMS, businesses can control how their information is organized and displayed.

Want more control? Webflow Designer can create custom data structures (CMS collections) to fit your business’s exact needs. Webflow Editor offers pre-built collections that can be easily customized.

Think of CMS collections like folders on a computer. But instead of holding files, they hold different types of content, like blog posts, products, or staff profiles. Each collection has a pre-designed layout, simply fill in the blanks with your content. Webflow's CMS goes beyond the basics. Connect different collections to create dynamic relationships between content. With custom data fields, tailoring each collection to your specific needs.  Our clients love Webflow CMS! The flexibility lets our clients create custom data structures that perfectly fit their unique needs.

Webflow Essentials

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Figma to Webflow Plugin

Take your designs from Figma straight to development with the powerful Figma to Webflow plugin. This innovative tool eliminates the need for manual code conversion. While there are some limitations and best practices to follow for optimal results, the plugin has significant time savings and an efficient design-to-development workflow. This cuts time for front and back-end collaboration 

Webflow Editor is Design Made Easy

Webflow's Editor provides a user-friendly interface that directly manages and updates a website's content and design. While Webflow DEVsigner offers advanced customization options for developers, the Editor is ideal for those who want to visually create and edit pages.

Key features include:

Visual Page Management - See all pages in one place and easily create new ones using the CMS.

SEO Optimization- Update a website's SEO metadata (titles, descriptions, keywords) directly within the Editor.

Intuitive Editing- Simply click, edit, and publish any changes to see them instantly reflected on the live website.

From Personal Blogs to Global Brands - Webflow Can Do It All

The possibilities are truly limitless.  Businesses can create a site for impactful marketing that converts visitors into loyal customers. Your business can have a site built for your B2B SaaS business or establish a strong online presence for your local or international company.

Webflow creates thriving online stores, engaging blogs, or niche websites to share expertise. Create gated content platforms or vibrant community hubs with user-generated content. This is just a taste of what Webflow offers.  

Powerful Marketing Websites 

Marketing teams love Webflow. Webflow allows complete design freedom to create a website that perfectly shows your brand and resonates with your business's target audience. Webflow's UI lets marketing teams easily make any edits and updates to layouts and content.

Webflow's approach eliminates the back-and-forth with developers, allowing you to launch marketing campaigns quickly. You and your team can manage your website, freeing up IT resources and allowing marketers to focus on their core strengths.

Webflow SEO

Webflow offers a suite of features, making it an excellent choice for marketers seeking to improve their search engine optimization. 

Clean Code for Better Crawlability - Webflow's clean code structure ensures that search engines can easily crawl and understand a website's content. This leads to faster indexing and higher search rankings. 

Content Optimization Made Easy - Webflow's user-friendly CMS tailors content to specific search intentions. Creating relevant content that matches user queries, improves a website's visibility in search results.

Essential SEO Features Built-In - Webflow includes features like title tags, meta descriptions, automatic sitemap.xml, 301 redirects, and robots.txt, eliminating the need for plugins and saving time and effort.

Schema Markup for Richer Results - With Webflow, businesses can easily implement schema markup, providing search engines with additional context about your content. This can lead to richer search results and a higher click-through rate.

Internal Linking Simplified - Webflow makes it easy to create a well-structured internal linking system, guiding users and search engines through your website and improving SEO performance.

Diverse Content Creation- Webflow's CMS can create various content types with unique designs, catering to different search intents.

Seamless Integrations- Connecting your Google Analytics, Google Tag Manager, and Search Console within Webflow is simple. These integrations provide valuable insights to help optimize marketing efforts.

Content Beyond The Blog

Gone are the days of generic blog posts. With Webflow, marketers can create unique, engaging content that directly addresses their audience's search intent. As we mentioned, Webflow's flexible CMS moves beyond traditional blog posts and creates interactive content formats like quizzes, calculators, and detailed case studies.

This enables businesses to target specific search queries more effectively, increasing user engagement and improving search rankings.

This makes it easy to experiment with different content formats and analyze their performance. This flexibility adapts to a content strategy to meet the evolving needs of the target audience and frequent Google updates that content must bend to.

Speed, Security, & Performance

Built on Amazon Web Services (AWS), Webflow offers exceptional speed and reliability. HTTP/2 technology and a Content Delivery Network (CDN) ensure websites load quickly for users worldwide. Webflow prioritizes the safety of your website. Advanced DDoS protection safeguards sites from attacks, and scalable servers minimize downtime.

Webflow is optimized for Core Web Vitals, ensuring a positive user experience. Clean, optimized code and fast loading times improve a website's search engine rankings and visitor satisfaction.

Webflow E-commerce

Unlike restrictive templates, Webflow lets people design an e-commerce store that perfectly aligns with their brand identity. Create a unique shopping experience that sets them apart from competitors and maximizes conversion rates. 

Webflow is ideal for selling digital products. Set up your online store effortlessly, deliver digital goods automatically, and create a personalized brand experience that drives sales.

While Webflow excels in design and user experience, it's important to consider its limitations. Currently, it integrates with Stripe and PayPal, which may not meet the specific requirements of all markets but this is where a Webflow Agency can help.

Partner with An Expert

Veza Digital offers comprehensive Webflow services for B2B businesses of all sizes. Whether you're migrating from another platform, rebranding your website, or building a new online presence, our expert team can help your business achieve its goals. As a Webflow enterprise partner, Veza Digital combines marketing expertise with deep Webflow knowledge. We understand your business objectives and deliver results-driven solutions. Let’s work together, contact us today!